ASL Activation owned Arenacross Tour opened the doors of the SSE Arena, Belfast to just shy of 200 primary schools when it launched its Arenacross for Schools initiative. Pupils aged between eight and 10-years-old attended an interactive day at the city’s leading venue, taking a peak behind the scenes of Arenacross and learning about the […]
One of ASL Activation’s long-standing clients The Theraplate UK Liverpool International Horse Show (Bolesworth Events) had huge hurdles to overcome following a heartbreaking fire in the car park next to the M&S Bank Arena Liverpool (formerly the Echo Arena). For 2018, ASL was briefed to create and produce the show and entertainment aspects which would […]
A new, “hi-tech, high-energy” live action sports show debuted at Motorcycle Live in November. Moto Cirque, a brainchild of ASL Active’s CEO Matt Bates, was the first spectacle of its kind to take place in the UK. The choreographed daily performances included a stellar line up of two-wheeled legends including; street bike stunt rider Lee […]
On October 24th, ASL Active joined over 2,000 people including celebrities, motorcycle enthusiasts and opinion leaders for the launch of the Triumph Scrambler 1200. ASL took an empty London ExCell are transformed one part into a dirt playground for teams to race and trial Triumphs brand new bike. Teams were split into National and went […]
New to Arenacross or a seasoned fan… turn up the volume and feast your eyes on the 2019 Arenacross Preview! Keep up with all the news from Arenacross at www.arenacrossuk.com/news, and follow @arenacrossuk on Instagram for behind the scenes snippets.
Members of the ASL Activation and Events team headed to London for the annual Black Book Motorsport Forum. The event hosted a variety of the industry’s most influential minds for a day of high-level discussion and delved into the interesting insights into the world of motorsport business. The day started with Sean Bratches, Formula One managing […]
We’ve been so busy the last couple of weeks with Goodwood Festival of Speed, Prosecco in the Park and this weekend all eyes on The Royal County of Berkshire Polo Club’s International Day and Bolesworth Estate’s CarFest North. We thought we’d give you a taste of a day in the life of the team at ASL […]
On a sunny Oxfordshire weekend, a brand new event came to a sleepy riverside town called Abingdon. Prosecco in the Park, a film and fizz festival debuted last weekend and despite some British summertime rain on Friday the crowds still flowed in. The event had 7 film screenings which included blockbusters such as The BodyGuard, Moana, […]
In the last four days, the Festival of Speed has played host to some of the most boundary-pushing action sports, as Arenacross UK present the GAS (Goodwood Action Sports) shows throughout the weekend. Our Freestylers got a chance like no other to ride at the Festival of Speed Ball, the outcome… absolutely incredible!
ASL Active have been busy over the final days of #FOS ensuring that the shows and activations fire on all cylinders! The GAS Arena, presented by Arenacross has seen packed shows with the riders pushing the limits of their sport for the crowd’s entertainment. Throughout the experience zone, our coaches have seen hundreds of kids try […]