Drambuie Brand Activation

From the all-action Channel 4 adventure race of the Drambuie Pursuit to the music festival and in-bar activation tour, we successfully introduced a young, fresh audience to the taste of Drambuie.

The Drambuie Pursuit was developed to mirror the adventures of Bonny Prince Charlie and give opportunity to global brand ambassadors, distributors, the trade and media an exclusive and immersive experience like no other. Starting from a socially engaging qualification process that led to in-bar Drambuie cocktail nights throughout the UK, we created one of the world’s greatest adventure races that started hundreds of competitors on the Isle of Skye and raced them across the highlands and islands of Scotland to Inverness castle whilst filmed and distributed on Channel 4.

Associated Brands