Iconic PR stunt delivers content Gold!

We created, designed and delivered one of London’s most ground-breaking PR stunts by connecting action-sports and one of the world’s most iconic landmarks.

From permissions, production, council liaison to TV production, our team delivered a seamless example of transforming an almost impossible idea in to reality.

Associated Brands

Vision

Robbie Maddison,
Bridge Back Flip

Australian freestyle motocross superstar and Red Bull athlete, Robbie Maddison, became the first rider in history to take on the open Tower Bridge on a motorbike. The backflip-jump across the open span, made with the approval and assistance of the City of London Corporation, displayed yet another ground-breaking PR stunt spearheaded by the energy drink.

Type: PR Stunt

Location: Tower Bridge, London

Brand: Red Bull

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