Ford Ranger – Best-Selling Pick-Up Truck 2016

Brief

To target the tradesman & action sports cross-over market with the Ford Ranger and introduce them to the perfect multi-purpose vehicle that carries their weekly tools for the trade and their weekend family lifestyle.

We managed and produced the entire activation campaign around Ford Ranger during 2015 & 2016 targeting city centres and the live Arenacross Tour.
The campaign reached a live audience of over two-million and created a socially engaging content buzz helping it achieve number one status in the Pick-Up market for 2016.

Associated Brands